29 October 2014 - Jason Jonathan Lo, CEO of Tune Talk

How I do Business "Cray Cray" All the Way!

"Jason Lo, a man of multiple careers in different industries, will talk about his career experience from being a hit artiste/rock star/musician to being a CEO of a fast paced TELCO company.

He will share the challenges he faced during his amazing career, on his current undertaking as the CEO of TuneTalk, including being the first to successfully bring the sport of Mixed Martial Arts (MMA) to new heights in Malaysia and the entire region. Its Jason Lo's way of doing business, the "cray cray" way!!

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Date: 29 October, Wed

Time: 4pm – 5pm

Venue: RC-LT-B (Live) and live streaming to all other INTI campuses

Speaker: Jason Jonathan Lo, CEO, Tune Talk

Jason Jonathan Lo, CEO, Tune Talk

When Jason Lo first helmed the controls of Tune Talk as CEO, it was his first foray into the telecommunications industry. He went through a steep learning curve in order to quickly understand how the telco business worked. In his own words: “Thank God for Wikipedia!”

The first thing he realized is that many telco subscribers were not getting realistic rates. The public in general had effectively been fooled by a climate of confusion based on various pricing models and plans from incumbent players within the industry. Lo knows that he needed to make a change.Under his stewardship, Tune Talk rolled out its commercial services on 19 August 2009, featuring the lowest flat calling rates and never-seen-before incentives. Having the underserved segment in mind, Lo and his team set out to offer a hi value voice, data and short messaging service (SMS) package that meets the consumers’ demand for a simple, value-for-money product with easy accessibility and widest distribution reach.

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About TuneTalkLo’s vision to offer a high value proposition to consumers, above and beyond what they had experienced from other telcos had a significant impact in that within one year Tune Talk established itself as the largest MVNO in Asia by number of subscribers. It was indeed difficult to establish and sustain a new brand, especially in a highly saturated market, however Lo began to see shifts of allegiance from consumers towards Tune Talk’s services and products.

Despite all the challenges, the company persevered and under his direction, went on to become the country’s fastest growing mobile prepaid service provider. Lo is instrumental in ensuring the Tune Talk brand stays fresh and relevant, making it attractive to the youth segment— the company’s core target market. Using his vast experience in the arts and championing the local independent music scene, Lo uses entertainment as a major vehicle to stay in touch with the

youth market and effectively project the Tune Talk brand in a fun and

energetic way. The Tune Talk brand is now synonymous with the youth movement, via Lo’s persistence for the company to be active in concert and movie promotions. Due to Lo's deep passion for sports, Tune Talk has further explored the area of sports marketing by partnering the One Fighting Championship. To further leverage on the popularity of the sport as well as to build and develop its interest among Malaysians, Tune Talk has ventured further by organising its own mixed martial art tournament for amateur fighters called MIMMA (Malaysian Invasion Mixed Martial Art).

With Lo’s guidance, Tune Talk had garnered significant recognitions in just a short 3 years of being in the market. In 2010, Tune Talk bagged The Brand Laureate’s ‘Best Brand – Product Branding’ at The Brand Laureate-SMEs Chapter Awards 2010.In 2011, the company won the Frost & Sullivan’s Malaysia Excellence Award as the ‘Most Promising Service Provider of the Year’. In the same year, Lo garnered his personal decoration, ‘The Most Promising Entrepreneurship’ award for ‘Outstanding & Exemplary Achievements in Entrepreneurship’ at

the Asia Pacific Entrepreneurship Awards (APEA) 2011. Born in Kuching, Sarawak, Jason Lo is of Chinese-Irish parentage.

Educated in Singapore and the United Kingdom, he achieved a degree in

Accounting from the University of Hull (UK) and a Masters in Business

Administration from Webster University (USA).

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