1 July 2015, LUCA BARBERIS, the MD of Zalora

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The Challenges of a leading e-Commerce player in

South East Asia


ZALORA is Asia’s online fashion destination. We provide the region’s style enthusiasts with the latest high-street looks through an extensive collection of global and local fashion, and beauty brands made available on one awesome website. We bring the latest trends from the fashion runways to your computer screens and have them speedily delivered straight to your doorstep. Our love of fashion, and dedication to our customers define everything we do. We innovate, curate and communicate to bring you the best online shopping experience possible. We believe that fashion is a great enabler – through great fashion we encourage people to have fun, feel confident and own it!

SEA is a massive consumer market with a young population and a growing middle class coupled with a rapidly increasing internet and mobile penetration across SEA. The SEA challenge is that it is highly fragmented and diverse. The non-homogenous SEA market (different languages, currencies, GDP per capita spread, customs, legislations, religions) increases complexity and transaction costs. Join Luca Barberis, Managing Director of ZALORA Malaysia, and find out how ZALORA is overcoming these challenges and ultimately win in SEA.

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As Managing Director, Luca Barberis currently heads the marketing team of ZALORA Malaysia, Asia’s Online Fashion Destination. His roles include managing the company’s marketing activities, ranging from paid advertising to public relations and corporate partnerships. Luca is also responsible for ZALORA’s many successful marketing efforts, working together with Malaysia’s top designers; Jovian Mandagie, Syomir Izwa, and Rizalman, to bring forth exclusive collection launches.

Luca is also the founder of DS Ltd, a online and mobile publisher, running a portfolio of websites with up to 1Mil visitors per day. The company works in online advertising, software downloads and mobile apps distribution with a focus on India, Brazil and South East Asia. Prior to working with Rocket Internet and ZALORA, Luca held the position of Account Manager at Google, where he managed a $6+ Mil/Quarter portfolio of businesses (from start­ups to large enterprises), advising customers on a range of topics such as online marketing, international expansion and online growth strategy.